Work Case Studies

 
 

JET+ Premium: 90-Days Free Delivery, One-Time Purchase

  • Date: November 2024

  • Role: Product Design Lead & Creative Direction

  • Key Responsibilities:

    • MVP Kick-Off Workshop

    • Design Sprint Planning

    • UX/UI Design

  • Project Outcome:

    • Driving 1,400 purchases on www.just-eat.co.uk in a single weekend

    • 175k 90-day free delivery passes purchased since launch

    • 1 million orders placed (from 9th December 2024 onwards)

    • +17% Average frequency increase

 

Just Eat+ Premium Loyalty Initiative
(coming soon)

  • Date: December-January 2024/25

  • Role: Product Design Lead & Creative Direction

  • Key Responsibilities:

    • Leading the design Vision and overseeing the creative direction

    • Managing multiple stakeholders across customer-facing teams, including senior leadership (SLT)

    • Defining strategic opportunities that will influence the Loyalty team’s 2025 initiative roadmap

    • Managing designer’s work by setting up a continuous four-week workflow, structured into two-week sprints

 

Amazon Prime Free Delivery Initiative
(coming soon)

  • Date: November 2024

  • Role: Product Design Lead & Creative Direction

  • Key Responsibilities:

    • MVP Kick-Off Workshop

    • Design Sprint Planning

    • UX/UI Design

    • Creative Direction

  • Project Outcome:

    • 1.4M orders (+400k MoM)

    • 621K activations (16% NEW customers)

    • +0.5 Incremental Order Frequency 🚀

 

Just Eat’s Smart Dish Search: Effortlessly Discover Your Favorite Dishes Faster

  • Date: 2022

  • Role: UX/UI Lead

  • Key Responsibilities:

    • Vision Workshop & Facilitation

    • Discovery & Usability Research

    • Wireframing & Axure Prototyping

  • Project Outcome:
    0.42%     significant Increase in good order conversions

 

Pioneering Just Eat’s Dine-In Vision and Design Strategy

  • Date: November 2021

  • Role: UX Lead

  • Key Responsibilities:

    • MVP Kick-Off Workshop

    • Design Sprint Planning

    • Visioning Workshop & Facilitation

    • Discovery Research Planning

  • Project Outcome:
    Project was paused due to COVID circumstances changing

 

Enhancing the Just Eat Checkout: Leading the Charge in Design Strategy

  • Date: 2021

  • Role: UX/UI Lead

  • Key Responsibilities:

    • Competitor Benchmarking

    • Cross-team Opportunity Workshops

    • Discovery Research Planning

  • Project Outcome:
    Scheduling for an Internal beta release was paused

 

Cutting Costs and Enhancing Efficiency: Revolutionising Customer Address Validation at Just Eat

  • Date: 2021

  • Role: UX/UI Lead

  • Key Responsibilities:

    • Kick-off Workshop & Facilitation

    • Ideation Workshop

    • Wireframe & User Flow

    • Usability Testing

    • UI Design

  • Project Outcome:

    • 17% Reduction In Address Errors

    • 2.59% Contact Reduction To Call Center

    • 4.53% Reduction In Late Orders