Resume

Personal

14 Romilly Park Road, Barry, Vale of Glamorgan.

Mobile: (+44) 7581 519157
Email: markgeorge1607@gmail.com
Portfolio: www.markgeorge.co.uk

Skills

Proven success in scaling design teams, aligning design with business goals, and delivering high-impact digital experiences. Adept at managing and mentoring teams, driving acquisition and retention, and collaborating with senior leadership.

Leadership & Strategy Skills

  • Managing, mentoring, and leading a team of designers.

  • Aligning design vision with business and product strategy.

  • Stakeholder management & executive communication.

  • Driving cross-functional collaboration with product & engineering teams.

  • Scaling design processes within growing organisations.

 

Product Design & UX Skills

  • User Research & Discovery | JTBD & Outcome-Driven Innovation (ODI).

  • UX/UI Design (Figma, Miro) | Wireframing & Prototyping.

  • Design Systems & Accessibility (WCAG).

  • Usability Testing | A/B Testing & Experimentation.

Current Experience

Just Eat Takeaway

Product Design Lead/Manager, Customer Loyalty
December 2022 - Present (Bristol/London/Amsterdam)

  • Team Leadership & Management

    • Lead and mentor a team of mid-to-senior designers, ensuring design excellence across loyalty and retention.

    • Developed a product design discovery framework adopted by a 150+ member design team.

    • Established a structured design workflow (two-week sprints, four-week cycles), improving collaboration with product & engineering teams.

    • Managed high-impact design initiatives across web, iOS, and Android, influencing millions of users.

  • Amazon Prime and Just Eat Partnership:–

    •  Led the design and integration of the Amazon Prime and Just Eat Takeaway partnership, offering free delivery to Prime members in Germany, Austria, and Spain.

    •  Designed cross-platform experiences across the web, iOS, and Android, driving 700,000 activations in record time! With 2 million orders in just five months.

  • Free Delivery Bundle - One-Time Payment Initiative:

    • Led design for the one-time payment-free delivery bundle, the first paid product introduced at checkout between Just Eat Takeaway and customers. Delivered a seamless and consistent user experience across all touchpoints, resulting in:

      • Over 1,400 purchases on www.just-eat.co.uk in a single weekend

      • 175k 90-day free delivery passes purchased since launch

      • 1 million orders placed (from 9th December 2024 onwards)

      • +17% Average frequency increase

  • Just Eat+ Premium Subscription Initiative

    • Currently leading the design vision for the Just Eat+ Premium Loyalty initiative, focused on acquiring and retaining high-value customers and boosting engagement.

    • Collaborating with researchers, senior product lead and tech lead to define strategic opportunities that will influence our 2025 initiative roadmap

    • Managing designers’ work by setting up a continuous four-week workflow, structured into two-week sprints. This approach enhances coordination with product and technology teams by setting clear expectations for design handovers to development. Additionally, it establishes a transparent understanding of work commitments within the design team.

Senior UX Designer, Customer Pillar
September 2018 - December 2022 (Bristol/London)

  • Spearheaded design efforts for key strategic initiatives, including dine-in, dish search, and a complete revision of the checkout process.

  • Explored Consumer Journey in Takeaway Food Acquisition using JTBD & Outcome-Driven Innovation (ODI) framework - Investigated the comprehensive process undertaken by individuals with a problem-solver and explorer mindset when obtaining takeaway food. Uncovered critical functional, emotional, and social needs at each stage, from initial decision-making to final satisfaction.

  • Serving as a UX mentor to other designers across the organisation. The role allowed me to leverage my extensive experience and passion for design to drive innovative solutions and strategic growth for Just Eat Takeaway.

Senior UX Designer, Product Research
July 2015 - September 2018 (Bristol/London)

  • Discovering new lunchtime under-served opportunities - Participation in Jobs to-be-done research and Outcome-Driven Innovation (ODI) framework.

  • Design of restaurant collection points, marketing comms, and value proposition video.

  • Validating product improvements through lean experimentation around Health and wellness.

Previous Experience

Somo Global, Senior Visual Designer

July 2014 - July 2015 (Bristol/London)

  • Lead UX and visual designer for Audi e-tron explorer iOS app, utilising the latest 3D augmented reality.

  • Design lead for the YourAudi mobile app (iOS).

  • Creation of Social media marketing campaigns.

Dare, Senior Digital Designer

May 2013 - July 2014 (Bristol/London)

  • Creation of Social media marketing campaigns.

  • Visual designer, Barclay’s Life Skills website re-design.

  • Lead visual designer for Dewar’s Live True adaptive website.

  • Lead designer for Jones Knowles Ritchie (JKR) award-winning global design agency, adaptive website re-design.

Imaginet, Web Designer

July 2012 - May 2013 (Cardiff)

  • Designing bespoke e-commerce solutions.

  • Fostering close working relationships with clients.

  • Project requirements gathering.

Education

University of Newport

Bachelor’s Degree, Graphic Design
2003 - 2005

Certificates

Nielsen Norman Group - Being a UX Leader

Essential Skills for Any UX Practitioner (ID-1052641)


Design Department Certified - Demystifying Vision

Leadership Development Certification (ID-70258392)


Design Sprint Academy - Problem Framing Training

Problem Framing Certification


Crucial Conversations

For Mastering Dialogue, by Crucial Learning.