Dewar’s - Live True campaign.

Inspired by the nearly 170 year history and heritage of Dewar’s, Live True is designed to speak to the lives and aspirations of all those who live according to their own convictions and principles, and who value authenticity above everything. Its voice comes from real people from around the world whose lives have been shaped by their passions.

The Live True campaign was backed by a large-scale global media drive across all print, broadcast, outdoor, digital and social channels, with a focus on the stories and experiences of those who are actively pursuing their dreams, and who embody the Live True ideals.

The site design was based on an isotope filter to display relevant information about the whiskey brand showing blocks of videos, images and social media.